Content Management

Customized open source CMS systems such as OpenCart, Zen Cart or Wordpress provide an administration login for managing your website and product. The combination of PHP/MySQL allows you to "own your code" rather than renting it from hosted solutions.
Your Content Management System will allow changes to styling and functions sitewide.

Website Maintenance

Someone needs to keep an eye on your website!
Your website should be checked often for overall functionality and cross-browser issues.
E-Content should be revued and checked for errors and tied in with SEO trends.

Natural content writing is the ultimate SEO. Keywords are important, not to be used in a keywords meta tag, but used throughout your business description.
Page titles are one of the most important aspects of SEO. They should not be too long (definitely not longer than 70 characters) and should include pertinent keywords.
Keywords should be echoed in the content or product description.
This makes sense as the function of the search engines is to find the best match for the search. This means that although you should research the most search keywords for your product, it's best to use them naturally in the title and content of your webpage. SEO trends change, but it all comes down to the same principal- an honest description of your product or service.

All Arrows Point toward devices for Advertising Revenue in the near future.
Insure that your presentation is compatible with devices. Many of your email campaigns will find your customers on their phone and when they click on your link to your website, you want your campaign to be as effective as if they went to their computer.
It's a good idea to check to see that the page that you link to in your email campaign is as attractive on a phone or tablet prior to publishing.

Custom pages and the "like"
Keep up with the latest changes to Facebook, with a custom page instead of directing your customers to the wall. You can emphasize the call to action to "like" your page and increase likes for your FB.
With the latest changes to Facebook it's important to know that you are posting either from "top posts" or "recent posts" and which of these is your default posting order. Otherwise you may not find your latest post at the top of your wall.

Insure that your presentation is compatible with devices. Many of your email campaigns will find your customers on their phone and when they click on your link to your website, you want your campaign to be as effective as if they went to their computer.
It's a good idea to check to see that the page that you link to in your email campaign is as attractive on a phone or tablet prior to publishing.

Your Blog doesn't have to look like every other Blog!
Customized skins for your Wordpress Blog allow your blog to stand out.
Although Wordpress allows easy blog posting, you may find that a little support (code side) is occasionally needed by your webmaster.